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What's the Beef is back for 2022!


What's the Beef is an initiative that seeks to add significant value to the bottom line for commercial beef farmers in NZ.


The farmer-focussed roadshow, will be run across five locations, on-farm and tailored to the commercial beef farmer.  


These workshops are designed to educate producers about the added value and increased profitability that breeding quality beef can have on their businesses.


The events will feature the importance of beef eating qualities across all breeds, what processors look for in a carcass, how nutrition management can benefit your program, and the important role that high performance genetics play in the equation.

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