What's the Beef is back for 2022! What's the Beef is an initiative that seeks to add significant value to the bottom line for commercial beef farmers in NZ.
What's the Beef is a farmer-focussed roadshow, to be run in 5 locations, on-farm, across New Zealand and tailored to the commercial beef farmer.
The multi-dimensional workshops are designed to educate producers about the added value & increased profitability that breeding quality beef can have on their businesses.
Taking place in March 2022, the events will feature the importance of Angus beef's eating qualities, what processors look for in a carcass, how nutrition management can benefit your program, and the important role that high performance genetics play in the equation.